The color mode used to create color on a computer monitor is completely different than the color mode used to print color on a press. Check out the samples and explanations below, and then trust that we’ve got your colors well under control!
RGB (Red, Green, Blue)
The RGB color mode, used by computer monitors, is made by combining three luminous, or glowing colors. The RGB color mode is capable of producing many more colors on screen than the Process (CMYK) color mode. This can pose a problem because many of the bright RGB images you may see on your computer simply can’t be reproduced on a press. When we receive RGB images, we convert them to CMYK for our use. Please be aware that color shifts may occur.
CMYK (Cyan, Magenta, Yellow, Black)
CMYK is the color mode that is used for all of our print graphics. When screens of the four CMYK “process” colors are combined in a dot pattern on paper, the human eye merges them into one color.